«Marketing Breakfast: Understand & Apply» is an introduction to the science of marketing. Readers will learn basics but essentials elements and techniques, about the marketing management of brands and organisations.
The theoretical part of the book is analysing basic principles which every professional has to be aware of.
The practical part is directing the reader to prepare a successful marketing plan for her/his organization or brand. This book is a practical guide about marketing strategic planning. Is analysing the mass media and internet marketing and is explaining how the reader can use them for her/his benefit.